new life of n.y.c.

Intro / portfolio / corp. i.d. / logo

~ More information below artwork ~

Company Logo Design

A graphic symbol/mark meant to visually communicate the unique identity of the brand and what it represents.
New Life of N.Y.C. is a not-for-profit Christian organization teaching and guiding at-risk youth in the lower east side of Manhattan. When we where first contracted by New Life in 2018 we were asked to re-design their website in order to give them a stronger impact on the internet. Their previous website was not accomplishing this.

As we do with all our clients, we provided them with free consultation which consists of a series of questions to get a better understanding of their business model in order to meet their design needs. It was during this meeting we discovered that the large artwork for their non-profit logo was unusable. We suggested to re-create their logo exactly (see above), and as a bonus, we would create an emblem logo free of charge which they can use on various advertising mediums, (baseball caps, polo shirts, t-shirts, jerseys, etc.). The emblem was designed in case they don’t want to use the larger logo when advertising.