new life of n.y.c.

Intro / portfolio / corp. i.d. / logo

~ More information below artwork ~

Company Logo Design

A graphic symbol/mark meant to visually communicate the unique identity of the brand and what it represents.
New Life of N.Y.C. is a not-for-profit Christian organization teaching and guiding at-risk youth in the lower east side of Manhattan. When we where first contracted by New Life in 2018 we were asked to re-design their website in order to give them a stronger impact on the internet. Their previous website was not accomplishing this.

As we do with all our clients, we provided them with free consultation which consists of a series of questions to get a better understanding of their business model in order to meet their design needs. It was during this meeting we discovered that the large artwork for their non-profit logo was unusable. We suggested to re-create their logo exactly (see above), and as a bonus, we would create an emblem logo free of charge which they can use on various advertising mediums, (baseball caps, polo shirts, t-shirts, jerseys, etc.). The emblem was designed in case they don’t want to use the larger logo when advertising.

Once the logos were completed we began planning the design of their website.

Click HERE to view their website info page.