overcoming toxic emotions

Intro / portfolio / corp. i.d. / logo

~ More information below artwork ~

Company Logo Design

A graphic symbol/mark meant to visually communicate the unique identity of the brand and what it represents.
Overcoming Toxic Emotions (OTE) is a not-for-profit Christian organization who help & guide women that are experiencing emotional trauma from past relationships.

In order to meet their design needs we first provided them with free consultation which consists of a series of questions to get a better understanding of their business model. In our research we realized that the organization’s mission is to address the “toxic” emotions their women members were experiencing by showing them how they can rise above their problems, however, we pointed out to the director of OTE that their previous logo design did not deliver this message, which she agreed. This was the reason we chose the Noccaea Caerulescens flower. This flower actually flourishes in a toxic environment.

After redesigning their logo we began placing together the design elements we would need to design their website.

Click HERE to view their website info page.